The Future is Mobile
Updated: Apr 3, 2021
Get on the Train
According to data from GSMA intelligence, The total number of unique mobile users around the world grew by 93 million in the past 12 months. They also noted that "unique mobile users are currently growing at a rate of 1.8 % per year. However, hundreds of millions of people have also upgraded from 'feature' phones to smartphones in the past 12 months."
This growth means that increasingly we are living in a digital world. Cities are becoming more intelligent, and broadband usage is on the rise even in many developing countries, Yet many persons over the world's are till not participating due to economic exclusion.
Let's go Mobile
" There are 5.22 billion unique mobile phone users in the world today,”GSMA Intelligence
With the rise of digital, the days of terrestrial radio are numbered! don't believe this? Well, digitisation and mobility have taken care of that. So that train has left the station with mobile phones' growth and the advancements in application development. There has been a massive growth in online radio and podcast. This increase has brought about opportunities for startups and major corporations to add another dimension to their marketing and customer service strategies.
Online radio has destroyed the barriers to entry for small broadcasters and publishers, who, for the first time, can be successful by targeting niche markets. David Porter noted that "Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than film, television, or books. This potential is because listening to music can be enjoyed while doing other activities."
Online radio offers highly personalised listening experiences and have the ability to target specific consumer grouping in a more efficient way. This type of personal touch means that advertisers are now tapping into these markets, especially in light of the increased personalised marketing that companies adopt.
The opportunities for companies to develop digital media divisions are becoming an imperative more than just a consideration. As Poter states, "With the decreasing costs of streaming, collecting and storing large sums of data, as well as the growth of powerful tools to analyse it, our ability to explore and draw inferences from this wealth of information is seemingly endless." The future of Internet radio and podcasting looks very bright, this has led traditional broadcasters to embark on their own digital transformation journey in oder to exploit the new business opportunities.